HEINZ SPICY KETCHUP

The brief? Take Heinz and make it hot! This packaging takes cues from the hot sauce category, giving creditability to the ‘heat’ while staying unmistakably Heinz. 

Bright contrasting colors and dynamic typography reflect the boldness of the three flavors and make the packs stand out on shelf. Simple photography of the peppers and a heat scale brings in classic hot sauce cues while remaining true to the simple iconic Heinz look and feel.